Transforming from a Product-Centered to a Customer-Centric Approach Using Retail Analytics
5 Ways Customer Segmentation Improves Customer Loyalty
and Increases Revenue

New White Paper

In an increasingly diverse retail marketplace, consumers have a multitude of options for completing purchases, both online and offline. To reach customers effectively and build loyalty, marketers in the retail industry must improve their understanding of customers and use this knowledge to interact with them in a personalized, targeted manner.

Download the white paper to learn:

• How to identify the most loyal and profitable groups of customers
• How to reach customers at their channel of choice
• How to personalize offers based on buying preferences
• And more!



Looking for a customer segmentation solution?

Most retailers today are performing some level of segmentation. But in many cases their ability to do this is limited, lacking the level of granularity needed to create relevant, impactful marketing campaigns and sales tactics. The PivotLink Customer Performance Metrix application is designed to address questions such as:
 

•     Who are my best customers? What do they usually purchase? How often?
•     Are there characteristics that indicate how loyal a customer will be?
•     How can I improve the purchase frequency rate of various customer segments?
•     What can I offer to lapsed customers to entice them to re-engage?
•     How do different customers behave across my sales channels?
•     Who are the best prospects to target for a new product offering?
•     What external data sources are available to augment my own customer data?