New White Paper
In an increasingly diverse retail marketplace, consumers have a multitude of options for completing purchases, both online and offline. To reach customers effectively and build loyalty, marketers in the retail industry must improve their understanding of customers and use this knowledge to interact with them in a personalized, targeted manner.
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Looking for a customer segmentation solution?
Most retailers today are performing some level of segmentation. But in many cases their ability to do this is limited, lacking the level of granularity needed to create relevant, impactful marketing campaigns and sales tactics. The PivotLink Customer Performance Metrix application is designed to address questions such as: